Which visual design technique is utilized to create consistency and add visual interest?

Repetition is a fundamental visual design technique that reinforces consistency and helps create visual interest across a design project. By repeating elements such as colors, shapes, textures, or fonts, designers can create a cohesive look and feel, making it easier for users to navigate and understand the information presented. This technique enhances brand recognition and contributes to a sense of unity throughout a composition, which is crucial for effective user experience.

When repetition is applied effectively, it establishes a rhythm in the design, guiding the user's eye and creating a more engaging experience. For example, using the same button style across a website not only aids in consistency but also helps users recognize interactive elements, improving usability.

Other visual design techniques, while important in their own right, serve different purposes. Proximity deals with the placement of elements in relation to one another to indicate relationships. Hierarchy focuses on the arrangement of elements to convey importance. Alignment organizes elements in relation to an edge or a central point to create order. Although all these techniques contribute to a good design, repetition specifically addresses the dual goals of creating consistency and adding visual interest.