What term is used for a group of users whose experience is considered in service design?

The term "Target Group" refers specifically to a defined group of users whose experiences, needs, and characteristics are taken into account during the service design process. Understanding the target group is crucial for creating effective and engaging services because it allows designers to tailor features, functionalities, and the overall user experience to meet the specific needs and preferences of that group.

This concept is foundational in user experience design as it helps in identifying the audience for whom the service is being developed, ensuring that the resulting design is relevant and useful. By focusing on the target group, designers can employ user research methods, such as interviews and surveys, to gather insights and data directly from the intended users, which helps inform design decisions.

While the terms related to user segments, user base, and stakeholders are also relevant in the context of user experience, they do not specifically capture the idea of a defined group whose experiences are evaluated and prioritized in service design in quite the same way as "Target Group."