What is the primary goal of the UX design process?

The primary goal of the UX design process is to create products that meet user needs and provide meaningful experiences. This approach centers around understanding the users, their behaviors, needs, and pain points and ultimately aims to design interactions and solutions that enhance their overall experience with a product. By focusing on user needs, UX design seeks to ensure that products are not only usable but also enjoyable and effective for the users, leading to higher satisfaction and loyalty.

In contrast, while enhancing product marketing may be a secondary benefit of a well-designed user experience, it is not the foundational goal of UX design. Similarly, increasing production efficiency and standardizing design practices are more related to operational or organizational objectives rather than the core intent of creating meaningful user-centered experiences. The heart of UX design lies in empathy for users and a commitment to their needs, which drives the overall process and its outcomes.