What is the main purpose of creating a persona in user experience design?

Creating a persona in user experience design is primarily aimed at modeling user goals and characteristics. Personas serve as fictional representations of the target users, allowing designers and stakeholders to better understand who their users are. By compiling insights such as demographics, interests, behaviors, and pain points into a persona, the design team can visualize the needs and motivations of different user segments. This visualization helps ensure that design decisions are user-centered, promoting a more intuitive and responsive user experience.

The other choices, while relevant to certain aspects of user experience, do not encapsulate the main purpose of a persona as effectively as modeling user goals and characteristics. Statistical data representation does not capture the nuanced insights that a persona provides. Outlining user requirements, although important, is more focused on specific needs rather than the broader context of user behaviors and motivations that a persona encompasses. Analyzing user feedback is essential for design refinement, yet it does not align with the foundational role of personas in shaping initial designs and understanding user context. Thus, the correct response centers on the fundamental objective of personas in UX design.