What is an "Assumption Persona" in user experience design?

An "Assumption Persona" is indeed created with hypothetical user data, which reflects a set of assumptions about potential users rather than insights derived from real user research. This type of persona is often utilized early in the design process when actual user data may not be available. By relying on assumptions, designers can begin to envision the needs, behaviors, and motivations of users to inform initial concepts and design decisions.

This approach can be particularly useful for brainstorming sessions or when quickly generating ideas, as it allows teams to identify and articulate diverse user perspectives. However, it also highlights the importance of validating these assumptions through actual user research as the design process matures.

On the other hand, personas based on extensive user research would rely on real data and insights from user interviews or surveys, making them distinct from assumption personas. Personas developed from statistical analysis or those derived from market trends focus more on quantifiable data and broader patterns, again differing fundamentally from the hypothetical nature of assumption personas.