What is an affinity diagram primarily used for in UX research?

An affinity diagram is primarily used in UX research to organize ideas and data effectively. This tool helps teams synthesize a large amount of information by identifying patterns, themes, or relationships among various pieces of data. In the context of UX, it allows researchers and designers to categorize insights from user feedback, usability testing, and other research findings, making it easier to understand user needs and prioritize design decisions.

The process typically involves writing down individual ideas or data points on sticky notes and then grouping them based on their similarities. This visual arrangement helps in revealing connections and insights that may not be immediately apparent when looking at the data in isolation. By organizing ideas this way, teams can ensure that their design processes are grounded in user-centered insights rather than assumptions or fragmented information.

While developing marketing strategies, creating visual designs, or analyzing financial data are important aspects in their respective fields, they do not align with the primary function of the affinity diagram in the context of UX research.