What drives the process of creating an "Assumption Persona"?

The creation of an "Assumption Persona" is primarily driven by hypothetical assumptions. This type of persona is utilized when there is limited direct data available about actual users. By leveraging assumptions, designers and UX professionals can identify potential user motivations, needs, and characteristics based on what they hypothesize about their target audience.

These personas serve as a starting point in the design process, allowing teams to visualize and articulate user profiles and experiences even when direct user insights are scarce. Through assumptions, the team can then validate or invalidate these personas through further research, leading to more informed user-centered design practices later on. This method highlights the exploratory nature of design thinking and the importance of iterating assumptions based on actual user insights over time.

While detailed user interviews, market research data, and user feedback loops are critical in user-centered design practices, they are not the primary drivers in the initial creation of an Assumption Persona. Instead, these approaches can later inform and refine the personas as more data becomes available.