What does visual design primarily involve?

Visual design primarily involves devising grids, laying out pages, and developing icons. This aspect of design focuses on the aesthetics and overall presentation of a product, ensuring that it is visually appealing and effectively communicates its purpose to users. Creating effective layouts and grids is essential for organizing content in a way that is easy to navigate and understand. Developing icons contributes to visual language, which aids in quick recognition and comprehension of functionalities within the design.

The work of visual designers encompasses choices of color, typography, imagery, and other graphical elements that contribute to the emotional response of users, guiding them through an engaging and coherent experience. In contrast, conducting user interviews and collecting feedback is more aligned with user research, while creating user personas and journey maps focuses on understanding user needs and behaviors. Implementing coding standards and frameworks relates to the technical aspects of development rather than the visual design itself. Thus, the correct answer clearly reflects the core responsibilities of visual design in the user experience.