What does 'iterative design' refer to in the context of UX?

Iterative design refers to a process in user experience (UX) where designs are continually refined based on user feedback and testing. This approach emphasizes a cycle of prototyping, testing, and learning, which leads to improved designs through successive iterations. As designers gather insights from users interacting with prototypes or earlier versions of a product, they can identify areas for enhancement and make informed changes.

This process not only allows for a more user-centered design but also enhances the overall usability of the product as it evolves. By continuously integrating user feedback, designers can address issues that might not have been apparent during the initial design phase, ultimately leading to a more effective and satisfying user experience.