What are accessibility standards in user experience design?

Accessibility standards in user experience design refer to guidelines that ensure products and services are usable by people with disabilities. These standards aim to create inclusive experiences, enabling individuals with various impairments—such as visual, auditory, cognitive, or mobility challenges—to effectively interact with digital products.

By adhering to accessibility standards, designers can enhance usability for all users, not just those with disabilities. This encompasses a range of practices, including providing alternative text for images, ensuring sufficient contrast between text and background colors, and designing interfaces that can be navigated via keyboard or screen readers.

In contrast, other answer options do not align with the core purpose of accessibility standards. Focusing solely on aesthetic design overlooks the critical need for usability among diverse user groups. Similarly, prioritizing sales does not address the usability needs of individuals with disabilities. Lastly, standards that limit users' interactions contradict the very purpose of accessibility, which is to expand access and create more user-friendly environments.