In UX design, what does the term 'affordance' refer to?

The term 'affordance' in UX design refers to the properties of an object that indicate how it can be used. This concept, introduced by psychologist James J. Gibson, highlights how users perceive the functionalities of an object based on its design and characteristics. For instance, a button that appears raised suggests it can be pressed, while a handle suggests pulling or pushing. This intuitive understanding allows users to interact with objects more effectively, enhancing usability and overall user experience.

By clearly communicating the intended use of an object through its design, affordances help to reduce the learning curve for users, making technology and interfaces more accessible. In contrast to the other choices, which focus on costs, history, or licensing, affordance is directly related to the user’s interaction with a product. It emphasizes the relationship between design elements and user intention, playing a crucial role in creating intuitive and user-friendly products.